Wednesday 3 June 2009

Putting customers first

The recession is a tough time for lots of people and it is pretty difficult to see any silver linings. However, one that I have noticed recently is the fact that it is forcing many companies to put their customers back at the top of their priority list.

Suddenly we are seeing companies discounting their rates, offering new packages, and generally pulling out all of the stops to keep hold of their customers. Even if we are unemployed, companies want to keep us as customers. Check out this recent article in the FT.

It may be self-interested, but it certainly helps some companies get back to basics.

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