My cycle route home is populated by a growing number of Vodafone’s new brand butlers – these eye-catching black cabs.The cabs enable passengers to pay for the cab by text message – and also to charge up their mobile phones while on the move. The idea is to provide a helpful service, making your life easier and leaving you thinking positively about the brand, thanks to its butler.
This initiative comes hard on the heels of Just Text Giving, Vodafone’s new service to enable all and any charity to receive text donations of up to £10, free of fees.
Some nice and simple steps to making things easier for customers and charities.
