As mentioned by David in his last post, the latest celebrity endorsed environmental campaign to be launched is ‘Meat Free Mondays’. The campaign encourages every household to give up meat for at least one day each week and help slow global warming. Until not so long ago environmental campaigns have focused on reducing things like travel, energy use and waste and this has frequently been met with hostility. It will be interesting to see how people react to being told to make changes to something more personal like their diet. Will the die-hard ‘no meat, no meal’ ever choose pulses over steak, or will it propel them in the opposite direction to join the ‘global warming is baloney’ camp? Unfortunately, even the message that the livestock industry is responsible for 18% of man's global greenhouse emissions does not seem to concern everybody.
Of course, having high profile celebrity supporters helps, although if it was as simple as Paul McCartney and family telling us to change what we eat would we not already be a nation of trim, healthy and probably a lot older individuals??
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