It’s been a good month for positive action by some of the UK’s food giants.Mums – and nutritionists – will be able to say ‘breakfast is the most important meal of the day’ with more confidence after Kellogg’s announced that it is reformulating Coco Pops to have less sugar, and it’s increasing the number of healthy options in its product range.
And this week McDonalds made clear its support for the government’s Responsibility Deal when it started listing calories on its menus – a very public recognition of its responsibility to tackle obesity (even if it did promote a storm in the blogosphere complaining that ‘nudges’ do no good to change behaviour).
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