Interested to hear about this new advert from the Government’s Act on CO2 campaign, showing on primetime TV from today. The aim of the ad is to win over the remaining climate change sceptics (and persuade people of the immediacy and gravity of the challenge. It’s in direct response to some Department of Energy and Climate Change research showing that 52 per cent of people still don’t think climate change will significantly affect them. The ad itself – a bedtime story about a ‘very very strange world’ – is pretty sugary and ‘save the kids,’ but anything that helps to bring climate change from something abstract and futuristic that people think will never affect them, into something that people are moved to act on now, has my support.
Of course, it would be nice to think that we’d moved on from the argument on whether climate change is indeed a threat or not by now, towards actually doing something about it. Though from the somewhat crazed comments on the Times article (worth a read, if you find conspiracy theorists amusing), it looks like there’s still some way to go before the argument is won.
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