This is probably old news to many of you due to the speed the campaign seems to be moving, but the 10:10 campaign in the UK is showing just how powerful the internet and a simple idea can be. All too often the climate change debate gets lost in numbers, goals, targets and commitments. Here we have one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010. So much so that only a few days after launch they have already got all three main political parties to sign up!
Is this the best and most engaging climate change movement? Will you be signing up?
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