The momentum behind Climate Change is building from every angle. The scientists are beavering away at the latest carbon busting gadget, NGOs are lobbying harder than ever and not a day goes by without another celebrity committing to de-clutter and green their life.
But an article published in nature today makes a damn good point. Where are the sociologists is all of this? As the solution to Climate Change largely lies in collective action, is it not about time that the sociologists got involved? After all aren’t they the ones who are supposed to understand why society acts the way it does? Sociologists of the world, unite!
Oh and by the way the girl who wrote it is a very good friend of mine and runs the podcast show down at Nature – check it out plug plug.
Yes, I think it's fair to say that we just about have the tech to solve climate change (Monbiot makes this case well in Heat) but the collective consciousness has yet to accept the scale of lifestyle changes necessary in the coming decades. We're all so fixated on success as measured by GDP/money, and until that's decoupled progress will be slow.
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