‘Doing the right thing’ isn’t always easy in business, even if you can see the commercial opportunity.John Lewis is celebrating the release of its latest CSR report, which says that doing the right thing isn’t just good economics, it’s also part of their purpose as a partnership.
The colourful report highlights some steady achievements in its summary - in areas like reducing environmental impacts, keeping employees happy and supporting local communities. But why is the really meaty stuff – about products and customers – not put in the spotlight?
M&S is shouting very clearly about what it stands for: it plans to be “the most sustainable retailer in the world” by 2015. What does John Lewis stand for? A partnership, yes; one that focuses on quality in every sense of the word, one might think. With such huge potential to show what this means for the business, its world, our world and the future, a more innovative and relevant CSR strategy and stronger communications are needed. Their latest CSR report feels like it’s missed a trick.
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