LeapCR recently launched a white paper on employee engagement, and whilst it’s great to have a new contribution to the debate, I have to say that this report left me dissatisfied
There are some significant stats in there: engaged employees are 87% more likely to stay, and 86% are happier at work. Their employer is likely to have a 26% higher revenue per employee. In fact, the report is absolutely spot on in highlighting the benefits of an engaged workforce. But when it comes to the meat of it – how you might actually go about creating this happy, loyal and productive community – I’m left hugely disappointed.
Is engaging employees really as simple as getting them involved in volunteering activity or a charity event every once in a while? Surely to create a truly engaged workforce, the most effective approach is to make them feel a real part of the company and its objectives, to believe in the company vision, be happy about what the business is trying to achieve, be supported by their peers and manager, feel fulfilled in their daily work. This isn’t easy; it takes a proper strategy.
For the 84% of graduates that seek socially responsible employment, I doubt that being given the chance to volunteer would make them feel that they’re working for a responsible business. Surely working for an employer that demonstrates it’s embedding responsibility in business practices would be a greater motivator and more convincing than a few charity events, no matter how worthy the cause.
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