Add some colour

Forget naming a star, naming a colour is the new 'in' thing. Dulux's quirky new partnership with UNICEF allows the public to choose and name a colour from the 16.7 million that the average computer, tablet or smartphone are able to display. Whilst at first I found it quite tricky to narrow it down with all that choice, my friend is now the proud new owner of a colour I quite originally named 'teal'. And the clever part is that the price, for the novelty concept of owning a colour, is in that of a donation to UNICEF. So by adding a colour to the list of useless items you own, you will in fact be adding colour to other people's lives too.