Today’s e-bulletin from Good Business looks at the latest Concerned Consumer Index (CCI) results on the supermarket sector.
All retailers have seen a rise in consumer trust (M&S remain top on almost all ethical measures) and nearly half of consumers (49%) think the sector is doing enough to address its social and environmental issues - the highest of any sector we survey.
However, the sector is still facing a number of serious issues, none more pressing than waste. 92% of consumers think food waste in the supermarket sector is a serious issue and more needs to be done about it. Given that a commitment to no landfill and compostable waste is the social or environmental issue that has seen the biggest rise in importance when it comes to determining consumers' supermarket choice (up 12% from 2010 to 55%), this is clearly going to be one of the big talking points of 2011.
Get in touch if you would like to read the full e-bulletin news on consumer attitudes towards supermarkets, what the Government’s new Responsibility Deals mean for businesses, the business case for responsibility, and more. Or click here to join our mailing list.
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