Recession and our choice of images - it's not something that I would have really thought about but, having read this recent article and gone through the process of helping write and source content and images for one of our client's responsible business section of its Annual Report, its clearly something on the corporate agenda. What we're seeing is a shift in the images used in corporate communication in these times of austerity.Could this be a line in the sand that starts to demonstrate how much more companies are thinking about sustainability and corporate responsibility? Many businesses are showing they are concerned about what its stakeholders think of it. Business is aware that trust needs to be rebuilt. Aloofness, arrogance and one up-manship are out. In are open, friendly, inclusive pictures that show you, as a business, cares – as David Cameron might say – “we’re all in this together”.
Okay so we’re talking about communications and communications doesn't always mean the company has changed. However, I’m a great believer that half the battle is just starting the process. Often writing a report is less about what is written and more about the process of starting to think about the issues you are reporting about. Also, in this day and age of technology and social media if you don't live up to your word, you will be found out pretty quickly.
I’m sure there are plenty of examples of where companies have made this shift – can you think of any examples that stand out? Or examples that don't quite live up to the pictures?
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