Fairtrade Fortnight has returned, and this year it’s all about showing off.Businesses, says the Fairtrade Foundation, need to be ‘loud and proud’ about how they’re helping sustainable development through fairtrade. What better week to start getting loud than this?
Sainsbury’s agrees. As of today, you can find fairtrade coffee from the Democratic Republic of Congo on its shelves. And Cadbury is getting loud too, keen to let everyone know about the Fairtrade goodness of Dairy Milk. 20% of profits from the chocolate bars sold during the fortnight will go towards solar power projects in Ghana.
If you’re looking to participate on a personal level, you could get involved with the world record attempt for bunting (fairtrade style, of course). Personally, I think I’ll head down to Soho’s Fairshare store on Berwick Street, where they’re serving up Fairtrade Flavour cupcakes. What tastier way to show support?
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