The problem I have always had with the gym (and I have signed up for a few in my time) is that other than the obvious health benefits it lacks any purpose. You are running on a running machine, but not going anywhere. You are rowing on a rowing machine, but all the energy you are expending is powering nothing. It all lacks purpose and, for me, I really need a clear purpose to get motivated.
For many, even going for a run outside can be a challenge as there little purpose (other than getting fit). Whereas if you are playing a sport, you usually playing to win - there is a clear purpose.
This is where the Good Gym may have hit on a winner. It basically encourages people to exercise, but while they are doing it they do something good. For example when you go for a run, you run to a less mobile isolate person in the local area deliver something nice, have a chat and then you are on your way again.
Could this be the perfect combination of the end of the season of good will and a new year's resolutions to get fit?
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