...but rewards to make us fly more? I recently received a piece of email marketing from Virgin which told me that they were going to start to reward customers for using the train. Brilliant I thought - finally a well loved consumer brand trying to encourage more train travel by rewarding more environmentally friendly modes of transport?
Wrong. Well partly wrong. It turns out the reward being offered is air miles for your next flight. What a shame that the reward for encouraging more of us to travel by train couldn't be something a little less CO2 heavy!
No comments:
Post a Comment